Six systems. Deployed where the constraint actually is.
Selected work
Systems we built. Running in real businesses.
Med spa · Customer value
A loyalty platform they own outright
ProblemClients came once and disappeared. Retention lived in the owner's memory, and rebooking only happened when someone remembered to call.
BuiltA branded rewards and booking platform with points, tiers, referral incentives, automated rebooking prompts, and lapsed-client campaigns.
OutcomeRetention became a system instead of an intention. The platform is licensed to the client as an owned asset, not a subscription.
Real estate · Revenue
Every inquiry answered before it cools
ProblemInquiries arrived at all hours and got answered whenever there was a gap between showings. By then buyers had moved on.
BuiltAn AI assistant that handles buyer questions around the clock, paired with chat and email automation that responds immediately and follows up on a schedule until someone replies.
OutcomeFirst response stopped depending on who was free. Follow-up stopped depending on memory.
Real estate · Infrastructure
A website built to convert, not to exist
ProblemThe old site was a brochure. It described the business and captured nothing.
BuiltA conversion-engineered site with interactive area tools, live integrations, and contact flows wired directly into follow-up automation.
OutcomeThe site became the top of the funnel instead of a business card that happened to be online.
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Who you'll work with
Two founders. No account managers.
The people who diagnose your business are the people who build the systems.
JH
Co-founder & CEO
Julio Hermosillo
Julio leads strategy and client partnerships, working directly with owners to find where the business is actually losing money, and what's worth fixing first.